Think before you look for another CRO; growth is now a team sport — one where product leads not follows. Enterprise-software sales is a revolving door that only ever seems to spin faster. According to the Bridge Group, the average tenure of a Chief Revenue Officer… Read More »Slowing the sales revolving door
The sales engines of many if not most enterprise-software firms are predicated on a decades-old model, leaving them open to attack from new entrants that take a product-led growth strategy. Outdated sales engines offer software start-ups a disruption opportunity in enterprise markets In a fascinating… Read More »Outdated sales engines offer software start-ups disruption opportunity in enterprise markets
As a diligent investor of software firms, you want your portfolio companies to be lean, mean, growth machines. You certainly don’t want hundreds of thousands of dollars filling your cloud provider’s coffers when they could be going to your bottom line. The cloud cost trap… Read More »The cloud cost trap
For many investors in software start-ups, engineering is the least understood function and yet one of the biggest areas of executional risk. This need not be the case. Investor protection For many investors in software start-ups, engineering is the least understood function and yet one… Read More »Investor protection